Every website on the internet, whether it’s a blog or a service provider or a commercial website or any other kind, despite their differences in a number of things, they all have one common need and that is visitors (traffic) for that website. This traffic can be attracted with easy and popular way of advertisements (inorganic traffic) which is opted by a big chunk that can afford it. There’s another way of getting traffic on a website without spending money (organic traffic) but is a little slow and painstaking, although one that is definitely worth it. Attracting this organic traffic is where searching engine optimisation (SEO) and the SEO Benefits come to mind.
It is easy to find a number of articles for methods and ways to do SEO with a simple search on the internet but it heavily helps if one first understands why, one should look at this option instead of advertisements.
When any person searches for anything on the internet they need whatever they want (Information, product or service) immediately, otherwise they could’ve just looked for it in the physical world and so for them, if websites listed have done good work of SEO, the individual will get what they want faster without having to go through a bunch of websites before finding what they need.
But this is not the end of the story because SEO benefits not only the individual looking for something on the internet but it also helps the websites themselves. A website, if it is drawing traffic both organic and inorganic but not the kind of traffic that they are looking for (example: a gym equipment seller website getting traffic for gym exercise techniques) then it may be of no use to them. And so for them SEO becomes important because they get the kind of traffic they need.
Why not inorganic traffic?
It is an established fact for anyone who is familiar with the online world that inorganic ways draw way less traffic than organic ways, and the fact that there is a limit to how much inorganic traffic can be fine tuned the website may end up getting traffic which is of no use to it. Organic traffic due to its capacity of being fine tuned can generate larger and more targeted traffic for the website and that is probably the biggest SEO benefit against its competitors.